We’re Changing The Game For Microsoft Ads Management
It’s well known that there are compelling reasons for agencies to run campaigns for some clients on the Microsoft Ads network, amongst them
- More affluent demographic
- Older demographic
- Better CPA and lower CPC
- Unique searchers
- Growing network coverage
However, the volume vs profitability vs time venn often leaves agencies making one of two decisions:
- They focus on Google only as they can’t justify the effort vs return required to manage a second network well
- They compromise and set up the Google to Microsoft Ads sync. (“That’ll do donkey, that’ll do”)
Option two is valid, but agencies know that the Microsoft Ads network operates differently to the Google Ads network, and requires different optimisations, metrics and (often) strategies to maximise the available value. But how to do that in a way respects the time pressure agencies are under?
Enter, PPC Samurai…
Our automations are built to allow you to scale your paid search strategies across Microsoft Advertising (MSA) accounts without putting additional time pressure on your team. Use our workflows to keep on top of account changes, keep your campaign structure up to date, and take advantage of key optimisation opportunities with this valuable network.
If you would like to apply these workflows to your accounts but need some guidance, check out our article on how to apply a template process.
And of course, we have many more MSA global templates being prepared for you workflow lovers over the coming weeks. What would you like to see? And of course any questions or feedback on this article or workflows (or just to say hi), please email us at firstname.lastname@example.org.