2021 is here! It promises to be an exciting year, bigger (and hopefully better) than 2020-the-year-that-shall-not-be-named. What does success look like for you in 2021? Whatever your company’s financial and goal-setting cycle, now is a great time to reflect on what makes you successful, what you’re doing well, and where you can improve.
To give you some food for thought, we’ve written down some of our favorite agency-improvement projects. These are projects that you can kick off now to drive real and measurable change within your agency and within your team.
How often do you audit your own accounts? Whether annually, quarterly or monthly, auditing your accounts is a great routine to get into and will give you peace of mind that all accounts are delivering best practices for your clients and are being managed in line with your own agency processes.
What are your revenue and profitability targets for the year? Where are you super-efficient and where can you improve to drive incremental revenue? In an industry that is often squeezed on margin, we know these are big questions for a busy agency, so we’ve put together an ROI calculator as a guide to where you currently are and as a starting point to kick start discussions about what profitability, efficiency and all the other big questions look like for you in 2021.
This is a fast paced, ever changing industry. Whether it’s a new project, a new channel, a change to technology, or a change to legislation, there is always something new to learn. And with the current seismic shift in PPC management that is automation and machine learning, this year promises to be no different.
Take the time now to reflect on your internal unique selling propositions and the pace of change that you and each of your clients are comfortable with. Then, schedule in regular times with each client to step back and reassess opportunities in the market. Be proactive with new opportunities but also comfortable saying no or not right now when the situation isn’t right or could be detrimental.
This particular project can feel daunting but you’re not alone! This year the changing PPC landscape and its implications for agencies are top of mind for us. We’re planning a lot of content and training that will cover topics like new skills required by PPC Managers, how to develop PPC strategies that are business-led, etc.
Does your agency have a consistent set of best practices that all managers and accounts follow? What makes you and your clients so successful, and have you systemized that IP?
If the answer to either of those questions is no, this year could be time to think about systemizing your agency processes. Not only will it increase your agency efficiency and consistency in client delivery, it will also allow you to get set up quickly with automation tools such as PPC Samurai.
This project is a big one but can pay dividends once implemented. If you’re not sure where to start, keep an eye out for our soon-to-be-released e-book ‘The PPC Automation Best Practice Checklist’ or drop us a line to chat about how we’ve helped other agencies to achieve this and how we can potentially help you!