Spend Time Solving Issues, Not Finding Them

Green Hedge Maze

by Shaun Bond

April 20, 2021

Imagine having a single dashboard that served up the most important things you or your team needed to do when you fire up your computer in the morning. Then imagine this list of actions was curated by a leading team of paid search experts and also leveraged your own best practices. Finally, imagine if every person in your team was working to this same set of processes – providing the same quality of service to all your accounts.

No more wasting time exporting data, no more filtering through excel sheets, no more maintaining complex pivot tables.

And, no more unpleasant surprises.

In today’s marketing world, successful paid search teams should spend their valuable time solving issues and adding strategic value to clients – but instead often find themselves wasting time searching through accounts to discover “what’s next?”

So, this is easier said than done right? Well, it’s actually pretty straightforward…

All you need is a best practice Standard Operating Procedure and customisable automations to run them; then those automations can get busy taking action and creating your ideal and customized ‘to do’ list, while you’re busy sleeping!

Luckily, when it comes to an SOP you can scale, and customisable automations, we have your back for both.

Standard Operating Procedure + Automations = sleeping happliy

Creating a process-driven team that adds value

Ensuring your team is adhering to a defined process-driven list of checks, alerts and optimisations is crucial to staying on top of what is happening in your accounts. It’s also the first step in getting your entire team to deliver a consistent and quality level of service across your accounts.

The PPC Samurai solution gives you 70+ best practice automations that are fully customisable and can be configured specifically for your business and accounts.

The output of these automations are then delivered to the Insights Dashboard – think of it as your ‘what do I need to do today’ dashboard – where you or your team can then work through these in order of priority to ensure you’re getting the best bang for your time. Most start with the alerts as these tend to be the most critical for success and then work through the rest as needed.

This means time is spent on solving issues, not finding them, and then moving quickly onto more strategic work. It also mitigates mistakes and errors, by proactively serving up potential issues before they become costly problems.

So, what are these 70+ automations checking?

Our team has done the heavy lifting for you by leveraging over 20 years of experience in paid search, plus a direct line to both Google and Microsoft Ads through strategic partnerships. We have curated these automations to ensure your team can focus on the outputs and actions that make the biggest impact.

Plus we’re adding to and tweaking them as the industry and platforms evolve.

Some examples:

  • Budget exceptions: Am I overpacing or underpacing?
  • Query exceptions: Which ones are not helping me to achieve my goal?
  • New account additions: Is that new campaign serving impressions?
  • Missed opportunities: Does this campaign have the opportunity to capture even more impressions?

These are also run in varying frequencies, depending on the action required:

  • Daily scans to check that an account is still running, that the spend is pacing properly, and that the budget is being distributed properly between campaigns.
  • Weekly checks to analyse search queries and check whether goals/targets are being met.
  • Monthly checks to ensure the budget isn’t overspent and that negative keywords aren’t blocking any legitimate keywords or search queries.

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Download our Standard Operating Procedure for free to get started

We have pulled together 60+ alerts, checks and optimisations that we believe all paid search teams should implement as a Standard Operating Procedure into a downloadable checklist.

You can download our ‘Definitive Guide To Automating Paid Search’ here.

And of course, if you really want to spend your time solving issues instead of finding them – then you need to automate. We’d love an opportunity to chat about how we can help you – just book in a time.

The Definitive Checklist For Automating Paid Search

If you’re like to discuss this further or have some more questions, please feel free to reach out to us – we always love a good chat.

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