For our Antipodean friends
Microsoft Audience Ads, the native advertising solution, is coming to all advertisers in Australia and New Zealand on August 18, 2020.
Starting August 18, all your search campaigns in the existing and new markets noted above will be automatically enabled for Microsoft Audience Ads.
We’ve summarised what you need to know:
Microsoft Advertising Will use Your Existing Search Ads In Native Placements
- Add images using Image Extensions for additional premium placements and volume. You can associate images to your campaigns and ad groups. If you do not implement image extensions, Microsoft Advertising will use stock imagery in your native placements.
- Use bid adjustments to control how often Microsoft Audience Ads show. By default, bid adjustments are set to 0% which ensures participation in the Microsoft Audience Network and can go up to 900%.
TO OPT-OUT: To opt-out of Microsoft Audience Ads, you can decrease your bid adjustments by 100% in the user interface starting on August 18.
To adjust your bids for a campaign, select the campaign you’d like to adjust, then select Settings > Advanced settings > Other settings > Audience Ads.
You can find out more info on Microsoft Audience Ads here
