Microsoft Audience Ads Network Launch AUNZ

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by Leah Bond

August 10, 2020

MICROSOFT AUDIENCE ADS NETWORK LAUNCH AUNZ

For our Antipodean friends Microsoft Audience Ads, the native advertising solution, is coming to all advertisers in Australia and New Zealand on August 18, 2020.

Starting August 18, all your search campaigns in the existing and new markets noted above will be automatically enabled for Microsoft Audience Ads.

We’ve summarised what you need to know:

Winning

During the first 14 days (from August 18 to August 31), there will be no charge for any Microsoft Audience Ads clicks generated by users in the Australian or New Zealand markets.

warning

Please be aware that you will still be charged for Microsoft Audience Ads clicks if you also participate in the auctions of the United States, United Kingdom or Canada where Microsoft Ads are also available as free clicks only apply to the Australian and New Zealand markets.

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important

Beginning September 1, advertisers will be charged on a cost-per-click basis for all Microsoft Audience Ads.

Microsoft Advertising will use your existing search ads in native placements

  • Add images using Image Extensions for additional premium placements and volume. You can associate images to your campaigns and ad groups. If you do not implement image extensions, Microsoft Advertising will use stock imagery in your native placements.
  • Use bid adjustments to control how often Microsoft Audience Ads show. By default, bid adjustments are set to 0% which ensure participation in the Microsoft Audience Network and can go up to 900%.

TO OPT OUT: To opt out of Microsoft Audience Ads, you can decrease your bid adjustments by 100% in the user interface starting on August 18.

To adjust your bids for a campaign, select the campaign you’d like to adjust, then select Settings > Advanced settings > Other settings > Audience Ads.

You can find out more info on Microsoft Audience Ads here

If you have any questions on how we can help you and your business either schedule a free demo with one of our specialists or drop us an email. We’d love to know more about you and what we can do to help you.

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