We have seen it thousands of times, the ability to automate anything can leave agencies and individual managers somewhere between nervous-paralysis and kid-in-a-candy-store. That can result in an undirected implementation and a lack of clarity around what you’re trying to achieve and how to measure if it was successful; leaving gut instinct to drive evaluations. For automation to be effective, you need to come to it with some very clear goals and a laser-like vision on what you want to automate first and for what business outcomes. And you need to make sure the whole team is on the same page.
In addition to profitability, other reasons to implement automation can include:
Over the years, we’ve worked with thousands of agencies to help them systemize and automate their paid search management.
In addition to starting with a clear scope, here are a few of our learnings:
In addition to a clear scope, here are some other data we’d suggest you have at hand to aid you in accurately measuring the ROI of implementation:
We even built a fancy little ROI calculator here that can help you work out, with that data, what ROI you should expect from implementing PPC Samurai.
Here at PPC Samurai we can help you design and begin a pilot designed to ensure that your implementation of our platform is successful and aligned with your business goals. We can help with edge cases (those you’ve experienced already or those we see coming) and we can help you solve the management pain points that are stopping you from achieving the levels of profitability you’re aiming for. We thrive on it.
In the meantime, until we chat, maybe consider what profitability and ROI should look in your agency. How will you know the implementation was successful?
And we can go from there….