As the impact of COVID-19 continues to grow, clients will be re-evaluating their current marketing strategy and looking for avenues to minimize the effect on their business, both in the short, medium and long term. You know that at PPC Samurai we love automation but that we also value the power of human insight, especially in times when even the best laid plans might need to pivot.
So, we’ve put our collective heads together (figuratively of course – we’ve been diligently practicing appropriate social distancing) to brainstorm a few tactics that can hopefully help you and your clients to prepare and even be proactive in the face of this crisis.
To set the scene: Over the course of the next few months, we’re expecting to the current consumer behavior patterns continue and most likely magnify:
Our hope is that these starter suggestions will help you, or inspire you in the creation of other amazing and innovative ideas and strategies.
We are here to support you as your partner in PPC and in agency life (the good, the bad, and the ugly), so if you have any questions or would like to chat through any situations in particular, give us a call – we’re all in this together.
The PPC Samurai Team