Client Comms To Support PPC Agencies Through COVID-19

As the impact of COVID-19 continues to grow, clients will be re-evaluating their current marketing strategy and looking for avenues to minimize the effect on their business, both in the short, medium and long term.  You know that at PPC Samurai we love automation but that we also value the power of human insight, especially in times when even the best laid plans might need to pivot.

So, we’ve put our collective heads together (figuratively of course – we’ve been diligently practicing appropriate social distancing) to brainstorm a few tactics that can hopefully help you and your clients to prepare and even be proactive in the face of this crisis.

To set the scene: Over the course of the next few months, we’re expecting to the current consumer behavior patterns continue and most likely magnify:

• People spending more time at home, with a corresponding decrease in foot traffic to restaurants, services, and shops
• Less spending on non-essentials, as people save their pennies during a time of uncertainty
• With people spending more time at home, there will be an increase in search activity and in online shopping
• An increased sense of community, with consumers wanting to spend their dollars locally to support local business