There is never a dull moment when it comes to Google and paid search, and it looks like this year will be no different. As Google prepares to mothball the BMM match type, get on the front foot of this change with our guide on how to prepare and overcome potential hidden dangers you might face as it rolls out.
In this article, we give you an overview of the change and what this means for you and your business. We highlight the 3 major issues this change creates and then step you through how you can overcome these, either manually in the Google Ads Interface, or by leveraging our automation in PPC Samurai. Finally, we have the key FAQ’s provided by Google on this update.
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