Imagine having a single dashboard that served up the most important things you or your team needed to do when you fire up your computer in the morning. Then imagine this list of actions was curated by a leading team of paid search experts and also leveraged your own best practices. Finally, imagine if every person in your team was working to this same set of processes – providing the same quality of service to all your accounts.
No more wasting time exporting data, no more filtering through excel sheets, no more maintaining complex pivot tables.
And, no more unpleasant surprises.
Ensuring your team is adhering to a defined process-driven list of checks, alerts and optimizations are crucial to staying on top of what is happening in your accounts. It’s also the first step in getting your entire team to deliver a consistent and quality level of service across your accounts.
The PPC Samurai solution gives you 70+ best practice automations that are fully customizable and can be configured specifically for your business and accounts.
The output of these automations is then delivered to the Insights Dashboard – think of it as your ‘what do I need to do today’ dashboard – where you or your team can then work through these in order of priority to ensure you’re getting the best bang for your time. Most start with the alerts as these tend to be the most critical for success and then work through the rest as needed.
Our team has done the heavy lifting for you by leveraging over 20 years of experience in paid search, plus a direct line to both Google and Microsoft Ads through strategic partnerships. We have curated these automations to ensure your team can focus on the outputs and actions that make the biggest impact.
Plus we’re adding to and tweaking them as the industry and platforms evolve.
Some examples:
These are also run in varying frequencies, depending on the action required:
We have pulled together 60+ alerts, checks, and optimizations that we believe all paid search teams should implement as a Standard Operating Procedure into a downloadable checklist.
You can download our ‘Definitive Guide To Automating Paid Search’ here.
And of course, if you really want to spend your time-solving issues instead of finding them – then you need to automate. We’d love an opportunity to chat about how we can help you – just book in a time.
