Low Effort Management of Google Ad Charity Campaigns

One of the more rewarding things we do at PPC Samurai is offer a pro-bono service to manage the campaigns of some amazing charity organizations. Google offers a very generous scheme that allows these non-profit organizations to access $10,000 USD per month of advertising spend. This allows these organizations to target donations or raise awareness, expanding their reach to a much greater audience.

Apart from meeting certain eligibility criteria, the grants have a few conditions on how your campaigns need to be run, including which search keywords you can bid on, including:

• No keywords with a quality score of 1 or 2 permitted
• No single-word keywords permitted
• Must maintain a 5% click-through rate (CTR) each month

Making sure you stay in compliance with these conditions can be an onerous and time-consuming task, but fortunately, it’s one of the things that PPC Samurai excels at! We are going to demonstrate how to build a simple workflows that checks one of these conditions and automatically pauses the keywords if we detect that it isn’t met.

• Check to make sure we have some impressions over the last week
• Then if our CTR is less than 5% over the last 30 days; and
• It is also < 5% over the last 7 days (don’t flag us if we are improving over the last week); then
• Alert us to take action

Alerts are visible in the Action Center. It is also possible to create an action that will email you instead.