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Low Effort Management of Google Ad Charity Campaigns

Low Effort Management of Google Ad Charity Campaigns

One of the more rewarding things we do at PPC Samurai is offer a pro-bono service to manage the campaigns of some amazing charity organizations. Google offers a very generous scheme that allows these non-profit organizations to access $10,000 USD per month of advertising spend. This allows these organizations to target donations or raise awareness, expanding their reach to a much greater audience.

Apart from meeting certain eligibility criteria, the grants have a few conditions on how your campaigns need to be run, including which search keywords you can bid on, including:

  • No keywords with a quality score of 1 or 2 permitted
  • No single-word keywords permitted
  • Must maintain a 5% click-through rate (CTR) each month

Making sure you stay in compliance with these conditions can be an onerous and time-consuming task, but fortunately, it’s one of the things that PPC Samurai excels at! We are going to demonstrate how to build a simple workflows that checks one of these conditions and automatically pauses the keywords if we detect that it isn’t met.

A quick summary of the steps in this workflow:

  • Check to make sure we have some impressions over the last week
  • Then if our CTR is less than 5% over the last 30 days; and
  • It is also < 5% over the last 7 days (don’t flag us if we are improving over the last week); then
  • Alert us to take action

Alerts are visible in the Action Center. It is also possible to create an action that will email you instead.

Workflows in PPC Samurai

One of the challenges of running a digital agency is keeping on top of the constant small jobs that are needed to optimize a customer’s accounts. Using PPC Samurai allows us to automate many small and complex tasks enabling us to be very efficient in how we use our time. By leveraging this capability we can provide a high value to customers for the time we have.

PPC Samurai is a powerful tool with a range of capabilities and this is just the tip of the iceberg. If you are interested in learning more, why not book a demo or sign-up for our 30-day free trial.

Photo by Kat Yukawa on Unsplash

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