Our Most Popular Automations For Microsoft Ads Accounts

We’re Changing The Game For Microsoft Ads Management.

It’s well known that there are compelling reasons for agencies to run campaigns for some clients on the Microsoft Ads network, amongst them

• More affluent demographic
• Older demographic
• Better CPA and lower CPC
• Unique searchers
• Growing network coverage

However, the volume vs profitability vs time Venn often leaves agencies making one of two decisions:

1. They focus on Google only as they can’t justify the effort vs return required to manage a second network well
2. They compromise and set up the Google to Microsoft Ads sync. (“That’ll do donkey, that’ll do”)

Option two is valid, but agencies know that the Microsoft Ads network operates differently from the Google Ads network, and requires different optimizations, metrics, and (often) strategies to maximize the available value. But how to do that in a way respects the time pressure agencies are under?

Enter, PPC Samurai…

Our automations are built to allow you to scale your paid search strategies across Microsoft Advertising (MSA) accounts without putting additional time pressure on your team. Use our workflows to keep on top of account changes, keep your campaign structure up to date, and take advantage of key optimization opportunities with this valuable network.