How RIFF Online Marketing Uses PPC Samurai to Protect Clients Results, Always Deliver AND Grow Their Agency
RIFF Online Marketing is an enterprise-sized digital agency headquartered in the Netherlands, with operations across Europe. They work with a range of businesses, from SME to multinationals.
In 2016 they were looking for a fully customizable way to protectively monitor their entire book of agency accounts for problems and quality, and after testing many tools, decided PPC Samurai was the solution.
The helpful PPC Samurai team trained the PPC Consultants at RIFF to build and test processes within PPC Samurai for themselves and after a few weeks of building and testing, RIFF implemented their protective strategy.
A few examples of alerts implemented:
Using the custom workflow engine unique to PPC Samurai, RIFF also designed automations that monitor account quality and suggest account improvements.
Together with the PPC Samurai team RIFF created their own alert library. RIFF account managers have a selection of alerts they apply to every client, but they also have a long list of alerts in the library that are only applied to a client whenever that is appropriate or necessary.
After creating the custom library RIFF determined the priority of each alert and put processes in place to ensure they were appropriately dealt with by PPC Samurai.
RIFF Online Marketing has had frequent examples of how the alerts system they’ve constructed have benefited clients and, therefore, their client retention. A clothing webshop had a feed issue on the side of the web developer. As it’s a smaller client, the feeds are checked once a week at most, meaning that it can be up to 6 days until an issue is surfaced in the account.
However, because of a PPC Samurai alert running on the account, RIFF had been notified of the issue AND had fixed it on the same day. This protected the client from revenue loss of approximately $5k per day, or, had it been 6 days until the issue was highlighted, up to $30k.
Further, RIFF Online Marketing was able to demonstrate their value to the client by showing how proactively they are managing the account. This serves to strengthen the relationship they have with the customer.
Client Example Summary
Client: Clothing Webshop/Online Retailer
Situation: Small client so the account is checked weekly
Alert: Highlighted a feed issue on the web developer end
Risk: $5k revenue loss per day, $30k risk over 6 days.
Outcome: PPC Samurai alert notified RIFF = same-day fix. No revenue loss
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